With more than 20 years of experience in the healthcare industry 💊 🚑, I am a CRM Business PMO at Zimmer Biomet EMEA 🏦, a worldwide player in the musculoskeletal healthcare 👨‍⚕️ field.

— I am passionate about applying digital transformation 📡, artificial intelligence 🧠🤖 and process improvement methodologies 🎯 to enhance business performance and customer satisfaction.

— As part of the Commercial Excellence team EMEA, I oversee and supervise the CRM (Salesforce.com) instance development and the BI Sales Reporting 📊 in the region, ensuring data consistency and alignment with business processes and objectives. I also manage the CRM technical and business interactions with other company functions, such as Marketing, Commercial Operations, Service, and Pricing.

— Previously, I was a Digital Transformation Manager 📶 at Bracco Imaging, where I drove the adoption and continuous development of the CRM system globally, and a Demand Planning Manager for North America, where I was in charge of the operational supply chain management and forecasting for a large market share. I have multiple certifications in Six Sigma, ISO 9001, PMI Business Analysis, as well as an Executive Program in Artificial Intelligence from MIT Sloan 👨🏻‍🎓.


MIT – Marketing Intelligence Tool
Jan 2007 – Dec 2008
Associated with PerkinElmer
Marketing Intelligence Tool (MIT) is project which engineered and built the system that combines four main activities related to the Marketing department EMEA:
– Activities approval process
– Budget management
– Monthly accrual process
– Planning