Commercial Excellence Manager (Global Operational Marketing)
Dates EmployedFeb 2021 – Present
Location: Milan, Lombardy, Italy
Responsible for driving the adoption of our CRM platform (Salesforce) in close coordination with the Global Marketing, local marketeers and sales managers to boost the BRACCO’s digital transformation of Sales & Marketing operations.
In specific:

  • collaborate on finalizing of the standard customer journey in Marketing Cloud (Salesforce) applying the eMarketing best practices learnt in my former experience
  • data quality analysis inside the CRM platform (Salesforce) and implementantion of usage Best Practice
  • training on the use of the platform for the sales force, back office, middle management
  • GDPR application in the EU countries within the local peculiarities and Privacy in the rest of the world (China, Brazil, Mexico)

Demand Planning Manager (North America)
Dates Employed: Jul 2018 – Feb 2021
Employment Duration: 2 yrs 8 mos
Location: Milan Area, Italy
I’m in charge of US and Canada markets (35% of the company turnover) for multi-step operational supply chain management process overview and act to create reliable forecasts, aligning inventory levels.
Component of the Digital Transformation Team by the Marketing Dept.,

Commercial Excellence Manager (Eu Asia Latin America)
Dates Employed: Jan 2013 – Jun 2018
Employment Duration: 5 yrs 6 mos
Location: Milan Area, Italy
I reported to the Sales Manager Emea Asia Latam areas, 60% of the company income.
Medical Device service area – I ran as program manager GSM (Global Service Management) project with 3 systems integrated, SAP CS / Salesforce / TrackWise) within the adoption of the Partner Portal technology (Community Cloud) for 7 service providers (outsourcing) covering 14 countries, to speed up the service workflow and cover the compliance rules.

Customer Relationship Management area – Functional analyst and program manager for all the projects of implementation of the Salesforce suite: responsible for solutions design (UX), user acceptance test (UAT) and training. Projects:

  • platform standardization in one single EU instance according with all the local regulatory medical information constraints.
  • development of the sell-out data daily import and trans-code from 90 external dealers for the Chinese legal entity
  • migration to Salesforce Lightning to guarantee full mobility (mobile & tablet) to 450 users in EU, China, Mexico, Brazil

Compliance area – Project manager on the adoption of the Transparency rules within the EFPIA regulations for the EU subsidiaries, via CRM platform (Salesforce): approval process, data structure, data check and publishing.

Business analysis area – Program Manager on standardization of advanced reporting suite (price analysis, business intelligence reporting) of business intelligence (SAP BW, Business Object), key user for testing new solutions, in charge of data validation.

  • I finalized the Commercial Rolling Forecast tool based on Business Object technology to manage 12 monthly versions of sales forecast submissions, identify variations and calculate the Forecast Accuracy (MAPE weighted)

Commercial Excellence Manager (Italy)
Dates Employed: Jun 2011 – Dec 2012
Employment Duration: 1 yr 7 mos
Location: Milan Area, Italy
I was in charge of the Italian branch (52 million €, 47 employees) and I reported to the Country Manager Italy.

  • I ran periodically and on performance analysis per area and per product: I put together business case related to each scenarios within profitability index, I was also responsible for Quality System – ISO 9001:2008 improving it with the compliance management (L.231), and the creation of advanced reporting related to the Quality System KPIs.

Marketing Specialist Europe
Company Name: PerkinElmer
Dates Employed: Aug 2006 – May 2011
Employment Duration: 4 yrs 10 mos
Location: Milan Area, Italy
Responsible for the Analytical Sciences & Laboratory Services business unit, reporting to the Marketing and Operations Manager Global (NYSE:PKI – 2,3 billion $ turnover and 11.000 employees globally)

  • Responsible for the eMarketing on a EMEA basis for demand generation activities like newsletters, new product introductions, special offers etc. and development of advanced reporting on eMarketing area about the evaluation of the demand generation results compared to the analytics of open and click through rate using the Eloqua platform
  • I personally developed and engineered MIT (Marketing Intelligence Tool), a web-based solution and related Best Practice about MKT activities budget and actual costs management, linked to SAP (approval process and accrual process) for all the European MKT and sales organization for the 3 Business Units and related reporting
  • Support Administrator of the CRM system ( responsible for sales rep. training, campaigns target segmentation, data hygiene: reporting on campaign follow up and ROI calculation analysis
  • Six Sigma project managing to improve internal process in the Marketing area (Six Sigma – Green Belt certified)
  • Internal Auditor ISO 9001:2008

eMarketing Specialist
Company Name: GE Healthcare Full-time
Dates EmployedMar 2005 – Aug 2006
Employment Duration1 yr 6 mos
LocationMilan, Italy
Responsible for the Italian website. I reported to the Sales Manager, responsible for IGI (Italy, Greece and Israel, 280 milion € of turnover).

  • management of the GE Healthcare Italian web site
  • key user and administrator for IGI (Italy Greece Israel) of Sales Workbench (CRM system)
  • coordination in the marketing actions including events organization and advertisement on the web, e-mail and press channels
  • development of web-based solutions with the FileMaker technology in the finance area
    I ran according with the e-marketing European team the web-site re-design following the re-branding strategies of the corporate site. I managed the web advertising of the Winter Olympic Games in Turin in which GE Healthcare was world sponsor.

SAP Functional Analyst
Company Name: GFI Contract
Dates Employed: Apr 2003 – Feb 2005
Employment Duration: 1 yr 11 mos
Location: Milan, Italy
GFI Italian branch (40 milion € turnover), I reported to the SAP Competence Center Manager:
Customizing the SAP system on MM (material management), SD (sales & distribution) areas. Projects:

  • Enel Gas SAP R/3 project, data migration management from the legacy systems to SAP
  • Ferrovie Nord Milano SAP R/3 project, customizing for the Materials Management area
  • technical analysis for plant maintenance software based on the ASP web-based technology for TELECOM ITALIA
  • UCB Surface Specialties project for the materials management on SAP R/3, using pocket PC based on GPRS technology

Facility Manager
Dates Employed: Sep 1994 – Jan 2003
Employment Duration: 8 yrs 5 mos
Location: Milan, Italy
Manager of OMNIAMEDICA – Day Surgery facility specialized in orthopedic, vascular and plastic-reconstructive surgery, I managed 4 resources, 1 customer care manager, 1 surgery back office manager, 2 operating room nurses.
I was responsible for:

  • Organization of internal processes for patient management, billing, warehouse management
  • Create internal management cycle together and clinical documentation management
  • Contracts underwriting with insurance companies and national health system
  • Detailed knowledge of legislation relating to health facilities in Italy and specifically in Lombardy
  • Responsible of Prevention and Protection – L. 626/94
    I followed the facility building then holding different responsibilities until becoming manager. The structure provides diagnostic activities, surgical interventions in Day Hospital, as well as a physical therapy rehabilitation service. I developed an IT management system which coordinated the management the patients’ medical records together with the billing: then I developed also a kind of M.R.P. (materials replacement planning) which managed automatically the stocks and the requests of order: business critical was the system integration with the private insurance companies (FASI, Banca Intesa, Cliniservice, Aldai, Cassa Mutua Commercianti) for increased efficiency and cost savings. I personally negotiated agreements with various entities and insurance companies and prepared the documentation for the request of structure Accreditation (later released) at the Lombardy Region.