Tag Archives: Salesforce

Salesforce named a leader in Real-Time Interaction Management

rtim

Salesforce named a leader in Real-Time Interaction Management by independent research firm.

Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: Real-Time Interaction Management, Q1 2019.

Salesforce’s real-time interaction management capabilities are powered by the Salesforce Marketing Cloud, which enables companies to know their customers, personalize communications and engage with them across all channels in real-time.

sfdc-marketing-cloud-overview-products
Marketing Cloud analyzes the real-time behaviors of customers, visualizes the customer lifecycle and allows marketers to take action in the moment with the next best communication, such as a relevant promotional offer via email or a targeted digital ad.

Click here for more…

Digital to manage business partners

DigitalHow many times did you think how to improve the workflow with your external business partners? Here is the solution!

I had the chance to put in place a fantastic project of Digital Transformation.

Operating within healthcare and pharma business, with enormous amount of regulatory constraints and laws & rules, the challenge seemed huge.
From 2008, the company I’m working currently, adopts Salesforce.com as CRM platform to manage the medical information activities on the markets.

The business need
In 2014 the medical device business started to grow, but not having the necessary critical mass to hire service engineers and manage internally the service (installation, planned maintenance, repair, de-installation, spare parts management etc.).

The only solution was to keep the service management via External Service Providers, but e-mail in & out and the workload with them was enormous.

The meeting held by Massimo Ferrari, Salesforce Specialist, about other topics was the turning point: he suggested us the Partner Portal technology to manage our external service providers.

That said, after Massimo’s suggestion, we managed the implementation of a pilot project to open a Partner Portal and give a disciplined access to our service provider.

We changed the entire paradigm because from that time we understood that Salesforce was not any longer only a CRM, but a pure company platform to manage many internal / external workflows.

The solution
The pilot was so successful that after 4 years this became a company best practice.

The external companies engaged are now 8, managing 4.000 devices in 14 different countries and the average amount of cases (tickets) processed it’s around 2.300 and the service level perception by our customer increased accordingly.

Salesforce Community Cloud

We appreciated so much this technology that we extended the adoption to other company areas to manage customers, compliance tasks as well as vendors selection, reaching very good results.

Conclusions
Now this module is called Community Cloud and became during the years more and more complete.

I do think that a big part of Salesforce solution success is based on this incredible capability. The creation of a digital relationship with external companies is quick, safe and inexpensive.

Community Cloud

Salesforce expands Health Cloud with new innovations

Salesforce Health Cloud
New Health Cloud Care Gaps enables providers to monitor a patient’s adherence to a care plan and proactively fill gaps to keep treatments on trackClosing Care Gaps: Identifying and addressing gaps in care can be difficult and complex. Care Gaps provides an efficient way to monitor and close gaps in a patient’s treatment plan.
(click here to see how to enable the capability)

New Health Cloud Assessments allows providers to manage the progress of outpatient care by delivering personalized surveys to patients and automating next steps based on responsesCare Management with Assessments: Assessments utilizes personalized online surveys to collect patient data, which can be used to monitor how a treatment is progressing and whether any intervention is needed.
(click here to see how to enable the capability)

Salesforce AppExchange extends the power of Health Cloud with new partner solutions:
Formativ Health
Health Hero
Hexaware
Intervent
LiveData
MCG Health
PokitDok
Sansoro Health

Salesfroce Health Cloud

Click here for more…