Tag Archives: Salesforce Marketing Cloud

Salesforce named a leader in Real-Time Interaction Management

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Salesforce named a leader in Real-Time Interaction Management by independent research firm.

Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: Real-Time Interaction Management, Q1 2019.

Salesforce’s real-time interaction management capabilities are powered by the Salesforce Marketing Cloud, which enables companies to know their customers, personalize communications and engage with them across all channels in real-time.

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Marketing Cloud analyzes the real-time behaviors of customers, visualizes the customer lifecycle and allows marketers to take action in the moment with the next best communication, such as a relevant promotional offer via email or a targeted digital ad.

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