Tag Archives: Fortune

How CEO Marc Benioff drives relentless forward thinking at Salesforce

Mark BenioffInnovation, like creativity, is an amorphous concept. It’s the holy grail of business, but achieving it—even merely explaining it—is lightning-in-a-bottle difficult.

In that way, Salesforce (CRM, -0.41%) is a major outlier. Despite the fact that its products are mundane business productivity tools, Salesforce has nevertheless managed to bake innovation into its very corporate fiber. It’s a company that was innovative in the way it started doing business, in how it sold its products, and in the articulation of its corporate mission.

Indeed, asking cofounder and CEO Marc Benioff, 53, to describe how Salesforce is innovative is a bit like asking Plácido Domingo to hum a few bars of a favorite aria. With little provocation Benioff will rattle off the three ways Salesforce has been a trailblazer since its inception nearly two decades ago. “I think our top three are a ­technology model which is now known as the cloud, the subscription business model, and our 1-1-1 model,” he says, referring to the company’s philanthropic ­commitment to give away 1% each of equity, products, and employee hours. Click here for more… (by Adam Lashinsky)

Inside the world’s largest software industry conference

The 1,100-room cruise ship docked at Pier 27 in San Francisco features a martini bar, an art gallery, and a rooftop pool. In the lobby a DJ presides over thudding bass as onlookers sip cocktails and mingle. If not for the cyan lanyards around their necks, you might think this was just another party boat setting sail for international waters. (Let the gambling begin!) But this vessel isn’t going anywhere—its guests are here to attend a four-day-long corporate technology conference. (By FORTUNE) Click here for more…
DreamForce 2015