Category Archives: SalesForce.com

Salesforce named a leader in Real-Time Interaction Management

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Salesforce named a leader in Real-Time Interaction Management by independent research firm.

Salesforce [NYSE: CRM], the global leader in CRM, today announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave™: Real-Time Interaction Management, Q1 2019.

Salesforce’s real-time interaction management capabilities are powered by the Salesforce Marketing Cloud, which enables companies to know their customers, personalize communications and engage with them across all channels in real-time.

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Marketing Cloud analyzes the real-time behaviors of customers, visualizes the customer lifecycle and allows marketers to take action in the moment with the next best communication, such as a relevant promotional offer via email or a targeted digital ad.

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IBM Watson and Salesforce

IBM Watson & SalesforceIn March 2017, IBM and Salesforce announced a global strategic partnership to seamlessly connect predictive insights found in unstructured data from IBM Watson APIs to discoveries from customer data delivered by Salesforce Einstein. In this session, you?

Learn about the Watson services that are complementary to Einstein and how to quickly leverage Watson for Apex development.